For a business that capitalizes on personal client relationship building, email marketing is a reliable marketing tactic. In the field of real estate, you can utilize email marketing in different ways. It gives you more control, builds client relationships, and allows you to educate your potential clients about your offers and services.
However, like any other marketing platform, you can only get the ROI if you know how to use it to your advantage. Here are some steps you can start with:
Step 1: Set Clear Campaign Goals
Before you draft your email campaign, make sure that you have your goals set. What would you like to gain from your upcoming email series? Would you like your subscribers to sign up for your event? Do you want to gather their thoughts and insights? Or is it the engagement you are after?
Knowing your campaign’s purpose can help you determine the mini-steps you can do to achieve your goals, including what type of content you should make. It would allow you to design your campaign in the most effective format to generate your desired output.
Focus on one goal per campaign and do not overwhelm them with different call-to-actions. Keep your newsletters simple yet engaging to encourage results.
Step 2: Personalize Your Email
Personalizing does not mean sending individual emails to every person. The thought is the same, though: giving people the message specially designed for them. You can simplify this by segmenting your audience and campaign.
Group your subscribers according to different categories. You\ could group them according to their pain points, personal goals, budget, and preferences. It could help you identify the right audience for a particular message you want to communicate.
Remember that people will only click or read your email if they find it interesting or relevant. By knowing what your audience wants to see, you would not put your efforts to waste, and you may gather better results.
You can learn more about the people you are talking to by conducting quick surveys or giving them incentives for answering your questions.
Step 2: Make Your Email Interesting
People are not fond of reading heavy text, especially in an email format, so make sure to keep things interesting for them. Adding visual support can trigger their curiosity or keep them interested. It can be as simple as an image or as complex as animated graphics or videos.
Here is some more information to note:
- Make sure to add text support as some email users turn their images off.
- Ensure the added visual support is viewable across all devices.
- Base your medium on what your audience would love.
By adding this to your email marketing strategy, you can improve your engagement rate and encourage action from your readers.
Step 3: Conduct an A/B Test
You can only improve your content if you know what elements to improve on. Doing an A/B test can help you address this concern.
A/B testing is the process of sending one variation of your email to a small group of your subscribers and then adjusting its elements based on their response. Once you have “edited” your email, you send it to another subset again until you get the best results.
Do this one variation at a time and carefully take down notes. That would help you determine what works and what does not.
Email marketing can give you successful leads and a fast ROI if you know how to utilize it. Start with these three steps and remember that it is a process. Make sure to plan well and analyze all the data to improve your campaign.
If you need professional help, we can help. Supercharged Offers has email marketing services that can help you reach your goals. We have the tools that can help make your efforts more powerful and valuable. Contact us to learn more!