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5 Words You Should Put in Your Real Estate Listings

real estate listing
Picture of Matthew Barton
Matthew Barton
02 Jul 2021

Real estate professionals know that when it comes to marketing a property, the content of a real estate listing has a lot more power than you’d think. A well-placed adjective can persuade potential buyers to get in touch, and while the property has to do the rest, good terminology will at least help you get one foot into the door.

Knowing which real estate descriptive words to use in your adverts will help you improve their effectiveness. Have you been struggling to get leads on properties you advertise online? Perhaps switching up the language will help. Let’s take a look at five key terms that can pack a punch in your listings or ads.

1. Deluxe or Luxurious (Our two most used words in our real estate listings)

Let’s face it: We all love to indulge every so often. While using the word “luxury” to describe a home can frighten away purchasers on a tight budget, the truth is that these buyers are not the ones who will purchase high-end luxury residences. You’re seeking those with deep pockets if you’re looking for a place that advertises itself as opulent—and the word “deluxe” or “luxurious” will draw the right people.

Just a note: If you’re going to use this word in your marketing, make sure it’s just for the most significant homes in terms of location, decor, and amenities. Overusing this word for properties that can’t be described as luxurious can only result in your reputation taking a hit.

2. Eco-Friendly or Energy Efficient

More customers than ever before are interested in purchasing green homes. This is due to the increase in awareness of environmental issues as well as the knowledge that energy-efficient homes are much more cost-effective in terms of utilities.

You may make a property far more appealing to potential buyers by marketing it as energy-efficient. We’d even go so far as to say it’s a characteristic you should highlight as much as possible to boost a home’s worth!

3. Getaway or Retreat

Any place described as a “getaway” conjures up images of a weekend road trip through the countryside or a little beachside retreat. If you’re marketing a property in the countryside or by the sea that is still within a few hours’ proximity to the city, consider framing it as a vacation house for families who wish to get away from the grind of work and school.
Getaway or retreat properties are frequently located in scenic locations away from the hustle and bustle of the metropolis. Try to describe it to buyers in a way that shows the property is a place to relax and switch up their normal routine.

4. Built to Last

A common misconception homebuyers hold about new constructions is that they’re made of poor quality materials and shoddy craftsmanship. Even if that’s not the case, your listing may not be getting the attention it should because buyers don’t have faith in the home’s quality.
The phrase “built to last” can pack a punch because it infers careful construction and durable materials. It will inspire trust and indicate that the home has good bones and will last for many more years to come!

5. Private or Haven

When it comes to purchasing a property, many buyers prioritize solitude. The word “haven” takes privacy a bit further by inspiring thoughts of a beautiful, isolated property.
A calm site has numerous characteristics, including enough space between surrounding houses, tall fences, and so on. If you have a listing that fits that criteria, feel free to use the words “private” or “quiet” in your adverts.

The Takeaway

A great real estate marketing strategy is not about utilizing terminology and descriptive words that only realtors understand. Instead, it’s about choosing words that pique your buyer’s interest and allow them to envision themselves living in or purchasing the property.

If you want to make sure that you are using proper phrases, you can utilize the expertise of our advertising agency. Supercharged Offers houses experts who know the ins and outs of real estate marketing. Start working with us by calling (888) 538-5478 today!

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