One of the essentials of successful real estate marketing is a functional website. However, it pays to remember that building your online platform is not enough. You must see to it that your landing pages are designed strategically and skillfully as well.
What are Landing Pages?
Landing pages are standalone web pages which are designed for one purpose: to convert visitors into leads. These pages are where you direct interested customers to after they click on a search result, marketing promotion, marketing email, or an ad online.
Another important thing to note is that these pages have forms that let you capture a visitor’s information in exchange for giving them their desired offer. With this, how you design your landing pages can significantly impact your lead generation efforts and sales performance.
To get the most out of these web pages, make sure that they have the following elements:
1. A Clear and Compelling Headline
The headline is usually the first thing that visitors read and understand when they arrive on your landing page. Bearing this in mind, you must see to it that your headline is clear and compelling. Doing so enables you to send them a direct message from the get-go.
On that note, you may play with words a little and be creative. However, it’s best to keep it simple and easy to understand. This will enable prospective customers to know right away if you can indeed solve their problem or not.
2. Answers to Their Frequently Asked Questions
People who arrive on your landing page already have specific questions they want to be answered—and it’s connected to the ad or email they came from.
To keep them on your page and encourage them to perform your desired action, you must serve them relevant information. Steer clear of unsolicited advice, other options, or information overload. Instead, think of what questions they may have after clicking on your ad and answer them truthfully.
This lets your prospects know that they have discovered a product or service that can address their pain points.
3. Captivating Images and Graphics
When prospects land on your webpage, you have to make sure that you are making a great first impression.
Aside from adding the first two elements, another way to do this is by ensuring that your landing pages have captivating graphic design and images. You may feature a picture of an attractive residential block or an image of a cozy neighborhood coffee shop.
Such elements can help draw the attention of visitors and convince them to explore the page further.
4. A Concise Copy
Today, consumers’ attention spans have become extremely short. Considering this, you need your ad copy on your real estate landing page to be as concise as possible. Go straight to the point and avoid long sentences; narrow down the words you use to only those you need. This will help you get your message across without overwhelming your visitors with chunks of text.
Conclusion
Aside from building your website, you must also create landing pages. On top of that, you have to design them thoughtfully and strategically. It’s not enough for you to make sure that they are aesthetically pleasing; they must also contain the elements listed above. Taking the time to refine your landing pages in this way will certainly help you enhance your conversion and lead generation.
Supercharged Offers is a full-service direct marketing agency helping businesses save valuable time and get more deals without the stress, hassle, and added costs. If this sounds like what your firm needs, get in touch with us at (888) 538-5478 to learn more!
