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5 Creative Lead Generation Ideas for Real Estate

lead generation ideas
Picture of Matthew Barton
Matthew Barton
11 Jun 2021

When it comes to generating leads for your real estate business, there’s actually no single magic solution to help you get all the leads you need to be successful. You need to be agile and creative if you want to reach more people. Qualified leads are the lifeblood of nearly every business, so you really need to utilize lead generation strategies and business marketing services that actually work. It just so happens that this guide was designed to give you just that— ideas that work to help real estate professionals like you compete in any market.

Make Your Listings Search Friendly

The most obvious step you can do to generate more leads is to make your listings and your website searchable. This makes it possible for new prospects to find you and visit your website. No matter how well-designed your website is, it won’t matter if it’s not searchable. Integrating IDX listings search in your website is also a must. Most real estate shoppers start their home search online and will be visiting your site for the first time to do just that.

Use PPC Ads to Target Key Demographics

Any lead generation strategy takes time to take hold and produce results that you can observe and quantify. If you want more immediate results, pay-per-click (PPC) advertising is a great option. PPC allows you to target whatever key demographics you desire with the ads you want them to see. You also have control over which keywords you’ll use for your campaign and how much you’re willing to pay for it.

Create Video Content for Buyers and Sellers

Nothing beats the power video compared to other business marketing services. Producing video content works similarly to how blog posts offer valuable content to the audience. How-to videos, as well as videos featuring quick tips, can be a powerful way to speak directly to the needs of your target audience. People enjoy learning something new from something they watched on YouTube or Facebook. The same goes for producing video content that might help buyers and sellers of real estate properties.

Live Stream a Property Tour

In the same vein as video production, live streams have become one of the most popular forms of entertainment in the last year or so. To gain more followers and potential leads, you can hold a live stream on social media while giving a tour of the property. This is an excellent way to give interested home buyers a sneak peek, especially if before the home even goes on the market. You can also hold a live Q&A to answer any questions that your viewers may have about the property.

Create a Referral Program

The world of real estate has always relied heavily on word-of-mouth marketing. People ask friends and family which realtor they used and will often choose from that selection. One way to ensure your name gets out there is by creating a referral program. This allows your clients to become your somewhat ambassador in promoting your agency or firm. A referral program is designed to offer a reward as a way of saying thanks for each referral that your former clients send to you. Rewards can come in any form, like a set cash amount or a small percentage of your commission.


The secret to obtaining success in real estate derives from how good your lead generation tactics are. However, you need to be much more creative if you want to hit those numbers you’re aiming for. With these lead generation tactics, you’ll have a better chance of finding buyers and sellers that are willing to work with you.

Supercharged Offers is a full-service marketing firm for real estate businesses with the goal of helping agents and firms drive sales and get a better chance at success. With our one-of-a-kind direct marketing solutions, you’ll be able to build your brand and target more customers for better conversion results. Contact us today to get started!

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