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5 Great Ideas for Lead Generation in Real Estate

Lead Generation
Picture of Matthew Barton
Matthew Barton
05 Feb 2021

Marketing remains an integral part of any business, no matter which industry they belong to. In the case of real estate, your marketing efforts could mean the difference between getting clients and closing deals or having your property stay a sitting duck. With so many possibilities for lead generation, it can be confusing to figure out where to start. Here are 5 great ideas for you to try when developing a lead generation strategy with an advertising agency for your real estate business.

  • Give Out Handwritten Thank You Notes

Writing out a card to say thank you to clients might seem like an unnecessary waste of time, especially when you can express the same sentiments through text or instant message. Think of it this way: you’ll be far more memorable if you hand them a note or a card. Not all real estate business representatives would take the time to do this, so it will definitely leave a great impression on your buyers and sellers and prompt them to talk about you favorably the next time someone asks for a referral. 

  • Host a Housewarming Party for Your Clients

The difference between being a good real estate agent and surpassing clients’ expectations is in the little things. Think about what your clients need and go the extra mile to make them feel more valued. One great idea is to host a housewarming party for them, whether you help organize the party or send a simple token as a housewarming gift. Remember, simple is best. You don’t have to exert too much effort or go over budget to impress your client and their guests. By simply being present, you can generate enough interest to gather some leads.

  • Be Active on Social Media Groups

What better way to generate leads than to explore relevant social media groups? Facebook and LinkedIn are excellent platforms frequently used by buyers and sellers alike. Try joining your local neighborhood group and post about your services. The more you position yourself as an active, helpful, and trustworthy presence in these groups, the neighborhood will gradually get to know your name and will remember you when they start to consider buying a home.

  • Set Up a Workshop for Homebuyers

Another avenue for lead generation is by sharing your expertise with potential clients. First-time homebuyers are sure to attend as they are usually looking for guidance from experienced and trustworthy professionals. Depending on your area’s safety regulations, you can choose to set this up online with the webinar software of your choice, or you can rent an appropriately-sized venue in your area and promote your event to homebuyers. 

This is where direct mail marketing shines and brings more results than if you solely concentrate your marketing efforts online. Send out physical invitations to homebuyers before the event to encourage attendance, then leave cards in everybody’s seat to help gather contact information to add these prospects to your marketing funnel. Keep them warm until they’re ready to buy.

  • Take Advantage of Digital Marketing

Everybody is well-immersed in the digital sphere, and this is where your real estate business should make its presence known. The goal is to create relevant, engaging, and organic content that presents you as a thought leader in your niche, local area, and industry. Sending newsletters regularly with value-adding content for your audience will keep your real estate business top of mind. Incorporating video marketing is also helpful since it is considered the most engaging type of media. For example, drone footage is very apt since it’s so visually appealing. All of these can help you inform and engage leads.


This is by no means an exhaustive list, but exploring these ideas to generate leads can help your real estate business somehow. You can choose to hold informative events like workshops or pull out the stops on your digital marketing strategy depending on what you deem to be most fit for your business and its target audience. Adding a very personal touch with direct mail marketing is one way to set you apart from other agents, and it can foster a relationship between you and your clients that will last for many years to come.

At Supercharged Offers, we provide real estate businesses with full-service marketing. We cover everything from dealing with data to creating marketing funnels and tracking your results. For seamless and supercharged business marketing services, get in touch with us today!

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