Virtual assistants often have a reputation of being glorified order takers and button pushers, but there is so much more to this role than simply checking off a task list. When outsourcing your VA, try to think of it as outsourcing desired outcomes you intend to achieve rather than outsourcing tasks. Virtual assistants are meant to do what their clients cannot so that both can accomplish a certain set of results.
Having a laundry list of things to do as a business owner is time-consuming, so outsourcing some help in getting your work done is a natural need. However, be cautious about outsourcing different aspects of your business to different solutions providers. Having a one-stop-shop like a full-service direct marketing agency can help tremendously in making your desired outcomes a reality.
Sorting Between Outcomes to Assign
When coordinating with your virtual assistant, you should have a clear idea of what your role is in the business and what demands most of your focus. Once you’ve done this, it will be easy to determine what you should take responsibility for and which activities can go to your VA. For instance, meeting minutes, podcast notes, and setting appointments can probably be taken off your plate.
When transitioning these responsibilities to your VA, make sure you give a clear picture of what results you expect and allow them to figure it out. Giving your assistant ownership over the outcome of the task will allow them to produce better results and build trust with you as the client.
Promote Ownership of Outcomes
When partnering with business marketing companies, everything is about the outcome, whether it’s lead generation or marketing automation. In the same way, your assigned virtual assistant takes ownership of the outcomes that enable you to execute. It’s very important not to take control of how your team works, including your VA. Giving them the freedom to get the work done to the best of their unique abilities promotes ownership, and this will give them a sense of achievement and pride.
Define what success should look like, including the environment, the purpose, the time, and the specific result. Outsourcing outcomes isn’t difficult as long as you’ve made your vision clear.
When outsourcing your desired outcomes for business efficiency and success, don’t just throw tasks at someone for the sake of it. Part of your responsibility is to ensure that everybody is working at their optimum level; remember, the success of your team contributes to the success of your desired outcomes as well.
Consider what your VA is capable of and what they’re particularly skilled at. Are they excellent at reaching out to your contacts but hate designing graphics for social media? Are you terrible at scheduling and remembering what’s on your calendar? Take note of these to make the most out of his or her services. Keep in mind that the best advertising agencies will equip you with the services to handle all the marketing aspects of your business, so delegate accordingly.
Allowing everybody on your team to work at their unique optimum level every day will ensure you get the desired results.
Outcomes to Outsource to Your VA
If you’re still unsure about what to outsource to your VA, then here are some ideas.
- Travel Management
- Event Management
- Project Management
- Email Management
- Calendar Management
- Website Management
- Personal Appointment Setting
- Expense Reimbursement
- Press Releases
- Promotional Timelines
- Contract Review
- Client Follow Up
- Podcast Editing
- Blog Management
- Gift Giving.
This list is by no means exhaustive, but outsourcing the desired outcomes by means of delegating these tasks to your virtual assistant can be your road to success.
Business owners are typically thinking about a million things a minute, and some days it will start to feel like every little thing is pulling at your attention span and energy. By outsourcing the outcomes you want to see to your VA, not only will you free up the brain space and time, but you’ll get more done effectively and efficiently. Focusing on specific outcomes for your business gives you foresight and vision that your team can get behind, giving them a chance to take ownership of their roles and contributing to the business’ success.
Here at Supercharged Offers, we provide you with all the tools to show you what is and isn’t working in your marketing campaign! Along with these tools, we also provide all the help you need to get the work done for you. For direct marketing companies that can support your real estate campaigns, contact us today!