People will always have something to comment about the things you do, wear, or say. But when it comes to your real estate marketing, do not let all these hearsay affect you and how you run your business. If there is an important lesson from all these that can help expand your real estate business, it is uncovering the myths that must be ignored.
If you want your business to grow and succeed, here are three real estate marketing myths that you must never fall for:
Myth 1: Word of Mouth Would Do the Job for You (the cheapest real estate marketing tactic)
Indeed, word of mouth is a strong form of advertising that can help you advertise your business. Yet, relying on it alone will not do your real estate business any good. If you want to succeed in this business, you need to have constant new leads, or else your competitors will win all potential clients over. This is why you should also actively promote your business in other means.
Here are some suggestions that will help and not require you to break the bank:
- Make sure to always have a copy of your business card wherever you go and hand them to as many people as you can when an opportunity arises. Likewise, make your cards work by including an effective call to action.
- Be extra thoughtful to your current and past clients. Gently and creatively remind them to keep on referring you to their connections.
- Invest in flyers and make sure it is complete with the necessary information that potential clients will love to know about you and your service.
Myth 2: You Have to Spend on Expensive Ads to Get More Clients
Ads will undoubtedly help your business, but you do not have to spend much on newspaper ads or billboards to keep the business running. What you need is to find the right clients and reach out to them. Start by setting a limit on the location you are serving, then by demographic and income. Once you find the core, you can identify the right medium that will work for them.
Currently, digital and prints are the best platforms that can generate your desired result faster, so make sure to consider them to your strategy.
Myth 3: People With Budget and Experience Are Hard to Beat
Whether or not it is in real estate, there is always this notion that the more experienced or influential people in any industry are difficult to overcome. This myth will never be true because the right strategy and attitude can help you surpass anyone, whether you are a beginner or a seasoned broker in the business.
The keys to standing out and outperforming these giants are simple:
- Identify their weakness
- Identify the services or packages that they do not offer which you can provide
- Offer something new that they have never thought of
Most importantly, do not forget that real estate capitalizes on relationship-building. If you set that as your priority and build your business around it, you can easily accomplish more than you can imagine.
In a highly competitive industry like real estate, encountering myths is not something new. A new marketer or even an experienced one can always be a victim of these myths. As such, keep in mind that real estate marketing is a flexible process; what can work for other agents might not work for you. Whenever you plan, make sure that you keep your target market in the center as your priority.
At Supercharged Offers, we are all real estate investors, so we understand what you are going through. Allow us to help you achieve your business goals in a method that brings results. We are a full-service direct marketing agency specially built for real estate to do the job for you. Get in touch with us today to see how we can help!