Real estate agents play a dynamic role in helping buyers and owners find properties. While they’re mostly busy negotiating offers and hosting house tours, one of the biggest bits of effort they have to make includes the advertisement of their expertise and services through marketing. Without finding ways to reach their target audience of buyers and sellers, agents could easily be out of a job or struggling to do business. Lead generation ideas are what keeps the sales funnel going and business thriving. Generating these leads is essential for real estate agents to connect with potential clients, grow their customer base, and ultimately succeed in the competitive market.
However, it’s not enough to do marketing the way other agents do. Setting yourself apart by finding unique ways to connect with potential buyers can significantly increase your leads. Here are 6 ways you can work with an advertising agency to break the routine using these underrated lead generation ideas.
Do Your Property Tour via Live Stream
If you want to reach more interested home buyers, then hosting a live stream on Facebook might be the best way to do it. You can still get the same mechanics as doing a property tour in person, such as answering questions as people ask them and showing every part of the house before it goes on the market. The only difference with this virtual method is that you’re likely to be seen by many more people, which is a great way to cast a wider net for potential leads.
You can also get in touch with your viewers through email or messaging on social media, where you can redirect them to your main site to sign up for more updates.
Use Social Media Ads
If someone has visited your website in the past month, only to never return, then you can retarget them using an ad for your business. These advertisements show up directly on their social media feed, and it is an effective way of reminding them to revisit your website.
Social media ads are also one of the most affordable ways to advertise, so taking advantage of them will likely bring you more positive outcomes than negative ones. Start with Facebook Ads, then continue exploring other avenues, such as Google Ads for keyword targeting.
Use SMS Marketing
Communicating with your lead by texting their mobile phones might seem intrusive, but it is the perfect balance between contacting them directly without having to make an aggressive phone call. This is especially effective for millennials who are known to hate phone calls and would much prefer receiving an SMS first. Using this simple but effective method will allow you to touch on this demographic as well.
Execute this by adding a cell phone number field to your lead generation forms, and then start nurturing your leads with a tool like SimpleTexting.
Make Interactive Quizzes
An especially unique lead generation tactic that not many real estate businesses use is interactive quizzes featured on webpages or blog posts. Interested buyers can figure out what they’re looking for and what options you have for their needs. A sneaky move here is asking for their email addresses to send them their results. You now have a lead to keep warm!
Get Comfortable with Cold Outreach
Cold outreach makes most businesses and marketers feel a little uneasy, but that doesn’t diminish its effectiveness when done correctly. Try to get past your anxiety of doing cold emails by using a template to get you started. There are also tools available that will allow you to collect a list of prospects to contact, and investing in email marketing services can get your momentum going. Getting over that initial fear will let you realize just how advantageous it can be for your real estate lead generation!
Lead generation is challenging, but most of the time, it’s harder than people make it out to be. It’s about finding creative ways to pull information and interest from your prospects and guiding them throughout the sales funnel. By viewing this task as more than just another marketing technique, you’ll find ways to turn up your lead generation game and bring them all the way to conversion for your real estate business.
At Supercharged Offers, our clients can rely on a full-service direct marketing agency specifically for their real estate business. To know how you can reach more buyers and sellers with a high performing marketing investment, get in touch with us today!