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5 Real Estate Direct Mail Practices That Actually Work

Updated On March 19, 2021

By Matthew Barton

Direct Mail

There are many ways to market a real estate property that is being sold. One method that sellers and real estate agents can take advantage of is direct mail. This is a highly effective real estate marketing tactic that can yield real results in a fairly short time if it is done right. 

People who are looking to invest in real estate are looking for information. Direct mail offers them this information on a silver platter, allowing them to move forward with the transaction should they be interested in moving forward. However, just like with any kind of marketing method, there is a right and wrong way to go about doing it. Read on to find out some of the most effective ways to put direct mail to good use in your real estate marketing.

5 Real Estate Direct Mail Practices That Actually Work

1 – Include a Map

One mistake people make with direct mail marketing is that they fail to include a map. Even if the recipient of the mail may be interested in dropping by for an ocular visit to the property, they may not be able to do so if you only include the address alone. Including a map in your letter will help them get a better idea of where the property is located, making it easier for them to visit the home.

2 – Target Recipients Using Data

People who are looking to invest in real estate need all the information they can get about the property before they can make the decision whether to buy or not. Direct mail makes it possible for potential buyers to get the bulk of the information they need without even talking to a real estate agent! 

3 – Highlight Your Real Estate Experience

Many people may be interested in buying a property but may not know enough about you as a real estate agent to be able to convince them to push through with the sale. This is why it is crucial for you to include information about your credentials as a real estate agent in your direct mail message. This will help establish a level of trust between you and the recipient.

4 – Add a Freebie

You may also opt to include a freebie in your mail. A fridge magnet or some small token will be a nice inclusion. People like receiving free things and the gesture will put you in a good light. 

5 – Incorporate a Testimonial

It is always a good idea to include a testimonial from a previous client in your mail. This will show your future and potential clients that you are an effective real estate agent and that you will be able to get the job done right.


No matter what struggles, trials and challenges come in people’s way, life has to go on. This is why despite the global pandemic, people have still gotten married, had children, and bought new homes. Since people do most of their shopping online, there is no better time than now to take advantage of this trend. Sending direct mail to your potential clients and buyers may speed up the process and have the property sold more quickly than if you did not use this marketing tactic.

If you do not know how to use direct mail to boost your real estate listing, Supercharged offers can help you! We are a full-service marketing firm for real estate businesses and we want to help you succeed! Get in touch with us today and get the best in direct mail marketing for your real estate property!

Matthew Barton

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