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Real Estate Lead Generation: Strengthen Your Business in 2021

Updated On April 2, 2021

By Matthew Barton

working on lead generation

When it comes to marketing a real estate property and generating leads, what type of strategy works best? In this world, there are two main umbrella categories of marketing strategies that you can use: inbound and outbound.

How do these marketing strategies differ? In what ways can they be useful for a real estate sale? This blog post will help you get to know the difference between the two, how they may overlap and how they can be used in real estate marketing.

Real Estate Lead Generation: Strengthen Your Business in 2021

Many real estate agents wonder if it is better to go after leads or wait for them to be the ones to come to you? The answer: both!

There are two general types of lead generation strategies and how to use them to enrich your real estate marketing plan as a whole.

Inbound Marketing

As its name suggests, inbound marketing involves creating resources that are designed to bring your leads to you. This doesn’t mean you’re doing nothing, though. You’re focused on paving the way for customers. By creating marketing material and streamlining inbound tactics, you will encourage your potential leads to approach you for a certain need that you can fulfill.

Outbound Marketing

Outbound marketing strategies entail your team to create advertisements and other various marketing messages about what services you offer. These advertisements will help you reach out and connect to people when they feel that they will have a need for your services.

Which strategy should you focus on?

This is the million dollar question that most marketers ask themselves. Which type of strategy works best?

The truth is that there is no one-size-fits-all solution that will work for every real estate business. While it is true that some businesses will have a preference and will lean toward either inbound or outbound marketing, the best marketing strategy will have both of them. 

There are some instances where inbound marketing may be useful for your real estate firm. For example, if you are looking to attract people who are selling their homes, creating an effective checklist for real estate sellers may be an effective way to get these customers’ attention. On the other hand, outbound marketing may be used to showcase the services that you offer. These advertisements and marketing materials may attract people who are new to the real estate industry and are looking for a reliable broker to help them handle their negotiations.

In a nutshell, you do not have to choose only one type of marketing style. It is wise to analyze the current needs of your business and decide which type of marketing will work best for that particular need.


Keep in mind that even if you integrate these marketing strategies and tactics into your existing strategy, it is important to take into account the strategies that have been around for decades, even before the internet came to be. Customizing your overall strategy and using a combination of inbound and outbound marketing tactics will help you reach more potential clients. 

If you are new to real estate marketing, you will always be able to rely on the professionals at Supercharged Offers! We specialize in real estate marketing and advertising for real estate businesses. Get the top advertising agency to help you jumpstart your marketing efforts, call us today!

Matthew Barton

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