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Why You Should Be Using Direct Mail for Real Estate

Updated On April 9, 2021

By Matthew Barton

mail box

The Internet has undoubtedly transformed how we do things in today’s modern and digital society. This is evident in how we approach marketing, especially since it is now done online or through email marketing campaigns. The Internet has been monumental when it comes to connecting buyers and sellers, making it a useful tool for everyone in the real estate industry.

However, the success of the Internet doesn’t mean that there is no longer a need for direct mail. In fact, direct mail marketing can still be a more effective way to approach marketing given the right situation. If you don’t believe us, read on as we list down four reasons you should be using direct mail for real estate:

People Read Direct Mail

Marketing is essentially rendered useless if your target market ignores what you have to say. Now, consider that your target market receives dozens of emails every day. Due to the sheer number of messages they receive online, they’re less likely to read whatever you send them. 

The modern-day consumer has developed a “blindness” to marketing emails and other digital marketing efforts, as they are constantly bombarded by it whenever they are on the Internet. But this isn’t the case when it comes to direct mail. In fact, studies show that 42% of recipients read or at the very least scan mail pieces that they receive directly.

Higher Response Rate

Now, getting your customer base to read what is sent to them is only half the battle. Conversion is the end goal here, and direct mail also succeeds in that regard. Did you know that response rates for direct mail can reach up to 5.3%? This easily beats out other digital methods that merely hover around the 0.3 to 0.9% response rate!

Direct Mail Is Unique

The real estate industry is one of the most competitive industries in the country today, which is why you’ll want to do all you can to stand out. Direct mail is a great way to do this, as most marketing is now done in the digital space. By making use of direct mail, you immediately stand out and help set yourself up for success in the long run.  

Direct Mail Is More Personal

Direct mail is also just more personal. It shows your potential customer base that you’re willing to go the extra mile for them. The personal element of direct mail is made even more important when it comes to the local real estate industry. Because it’s more personal, you’re more likely to form local relationships, which will prove to be helpful when it comes to catering to the local market!

Conclusion

We hope this article has shed some light on how effective direct mail marketing can be for your real estate business today. Indeed, it does have significant advantages that can sometimes even put it above digital marketing solutions. However, this doesn’t mean that you should completely abandon your digital marketing efforts. For your business to succeed, you’ll need to strike the perfect balance of online and offline marketing to yield desirable results!

If you need professional help when it comes to real estate marketing, then Supercharged Offers is the way to go. We are the top advertising agency that specializes in marketing and advertising for the real estate industry. Our team of experienced professionals can help you jumpstart your marketing efforts and provide marketing solutions that will ensure your long-term success. For more information on our services, call us today!

Matthew Barton

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